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The Brand Spokesperson — External Factors That Can Destroy Your Brand and How...

Tying your brand to a celebrity ambassador can be an albatross around the neck of your brand. A broken bone, an ill-fated comment, a late night rendezvous or even their demise, can send your brand into...

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Suppliers — External Factors That Can Destroy Your Brand and How To Avoid...

Whether it’s water for the cooler or raw materials to help produce finished goods, your brand’s success is invariably linked to your supply chain. In order to minimize damage, you need to help your...

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Terrorism — External Factors That Can Destroy Your Brand and How To Avoid...

Give customers reasons to love your brand. Not so terrorists will leave you alone, rather if they attack, your customers will insist that your brand survives.

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Brand Ambassadors — Are Your Employees Destroying Your Brand?

Are your employees responsible for your brand’s decline? If your employees don’t understand your brand’s core values, relevant benefits, key differentiators and overall goals, then they could be...

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Rebrand or Refresh — the Difference and the Determinant (How to Decide When a...

If your brand is showing signs of attrition, perhaps a rebrand or brand refresh is in order. But before you decide on the appropriate plan-of-action, let’s explore the difference between the two. The...

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Brand Identity: Differentiating Your Brand Using Multiple Visual Cues (Form,...

Recently British retailer Selfridges — which apparently sells EVERYTHING — started a new marketing campaign entitled “No Noise.” As part of this campaign, they sold un-branded versions of famous...

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